Our Northern Lights Blog

Katrina Seator

This winter Katrina Seator has been working as our representative in Finland, looking after our Aurora Zone clients who were staying in Harriniva and Torassieppi. As this season draws to a close we asked Katrina to tell us about some of her favourite experiences of the season and for any top tips for our future travellers.

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Ali Mclean

Three Alternatives to the IceHotel

Written by Ali Mclean
Wednesday, 14 October 2015

Three Alternatives to the IceHotel

“a heady mix of sublime beauty and exquisite disappointment.”

If you watched Alexander Armstrong’s Land of the Midnight Sun on ITV this week you’ll have doubtless been awestruck by the sheer beauty of the IceHotel in Sweden’s Jukkasjärvi. Armstrong was rightly smitten with the IceHotel’s breathtaking interior areas and marvelled at the skilled craftsmanship of the ice and snow artisans who gather every October to create this annual monument to ice and snow architecture.

What the program didn’t reveal was that the affable presenter expresses far more mixed sentiments in the book “Land of the Midnight Sun” which accompanies the series. Yes he agrees, the IceHotel is astonishing but, he wasn’t as enthusiastic about what he perceived as an over-commercialisation of the project. Having expected “the pinnacle of refined luxury” he instead encounters “a huge complex that feels like something between a shopping centre and one of those “Christmas Wonderlands” that pop up in the Home Counties in the run up to Christmas each year”


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The Aurora Zone was born out of our love of all things wintery. We were already regular visitors to the likes of Norway, Finland, Sweden and Iceland thanks to a fascination with winter activities such as dog sledding, snowmobiling and the Scandinavian way of life. Many of our visits coincided with sightings of the Northern Lights and The Aurora Zone was born from a desire to share Mother Nature’s greatest wonder with as many people as possible. We have all been held in the Aurora’s thrall and our mission is to do our very best to ensure that our clients can experience that magical moment on their Northern Lights holiday.

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